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Książka How Brands Grow Byron Sharp

How Brands Grow

What Marketers Don't Know

Autor: Byron Sharp
Język: Angielski
Oprawa: Twarda
Wydawca: Oxford University Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 3-6 dni
127.87 zł
Voted AdAge's Most-Recommended Marketing Book of the Summer 2013. This book provides evidence-base...

Informacje o książce

Autor
Byron Sharp
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2010
strony
246
EAN
9780195573565
ISBN
0195573560
Enbook ID
04032234
Wydawca
Oxford University Press
Waga
594
Wymiary
160 x 237 x 23

Pełny opis

Voted AdAge's Most-Recommended Marketing Book of the Summer 2013.

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

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