Książka Buyology Martin Lindstrom

Buyology

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 3-6 dni
58.74
How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbre...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2010
strony
254
EAN
9780385523899
ISBN
0385523890
Enbook ID
02397563
Waga
234
Wymiary
129 x 201 x 18

Pełny opis

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

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