Brand Flip, The

Name: Brand Flip, The
Brand: Pearson Education
SKU: 9780134172811
Price: 125.69 PLN
Availability: InStock

Why customers now run companies and how to profit from it

Autor: Marty Neumeier

Język:

Oprawa: Miękka

Wydawca: Pearson Education

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

125.69 zł

In the 13 years since Marty Neumeier wrote The Brand Gap, the gulf between business strategy and cus...

Informacje o książce

Autor

Marty Neumeier

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2015

strony

160

EAN

9780134172811

ISBN

0134172817

Enbook ID

09231230

Wydawca

Pearson Education

Waga

262

Wymiary

203 x 133 x 22

Pełny opis

In the 13 years since Marty Neumeier wrote The Brand Gap, the gulf between business strategy and customer experience has finally begun to shrink. Many companies have bridged the gap to build powerful brands, radically differentiating their products and doubling down on design. But even the most successful haven't read the full memo. The rise of branding, now fueled by social media, has placed the future of companies firmly in the hands of customers. This is the brand flip, a pan-industry judo throw that's taking down some companies and raising others to the status of superstars. In this refreshingly clear book, Neumeier shows you how to make the leap to a consumer-driven future using a mixture of advice and tools presented in a lively graphic format. You'll learn how to make the flip from selling features to selling experience, from cost-based pricing to relationship-based pricing, from value protection to value creation, and from satisfaction to empowerment. And, thanks to Neumeier's fast-paced whiteboard format, you'll learn it all in less time than it takes to read through Facebook's latest privacy update. The choice today is simple: Flip or be flipped.

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Brand Flip, The

Why customers now run companies and how to profit from it

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