Książka All Marketers are Liars Seth Godin

All Marketers are Liars

Autor: Seth Godin
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
59.46
The new rule of marketing is that it doesn't matter if something is actually better or faster or mor...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2012
strony
240
EAN
9781591845331
ISBN
1591845335
Enbook ID
02399432
Waga
152
Wymiary
177 x 127 x 15

Pełny opis

The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.

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