Książka Choice Factory Richard Shotton

Choice Factory

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
65.63
Before you can influence decisions, you need to understand what drives them. In The Choice Factory,...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2018
strony
220
EAN
9780857196095
ISBN
085719609X
Enbook ID
18382446
Waga
354
Wymiary
141 x 217 x 15

Pełny opis

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

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