Książka Catering Management, 4th Edition Nancy Loman Scanlon

Catering Management, 4th Edition

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 11-15 dni
420.87
An essential, comprehensive, and up-to-date guide for catering professionals Catering Management co...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2012
strony
272
EAN
9781118091494
ISBN
1118091493
Enbook ID
01212070
Waga
868
Wymiary
220 x 282 x 20

Pełny opis

An essential, comprehensive, and up-to-date guide for catering professionals Catering Management covers all aspects of the catering business, from sales, marketing, and pricing to food and beverage service, menu planning, equipment, staff training, and more. This new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the-art marketing strategies, including social networking, web promotion, and on-demand proposal development are also covered in detail. Completely updated with the latest industry practices and guidelines Covers every aspect of catering, from business management basics to food service and menu design Written by an expert with more than 35 years of experience in the business Whether you're starting a catering business or just trying to catch up with the competition, Catering Management, 4th Edition is the comprehensive reference that tells you everything you need to know.

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