Książka Cold Start Problem Andrew Chen

Cold Start Problem

How to Start and Scale Network Effects

Autor: Andrew Chen
Język: Angielski
Oprawa: Miękka
Wydawca: Cornerstone
Dostępność: Dostępna u dostawcy
Wysyłamy za 3-6 dni
47.61
'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2023
strony
400
EAN
9781847942791
ISBN
1847942792
Enbook ID
39212676
Wydawca
Waga
500
Wymiary
129 x 198 x 35

Pełny opis

'A true Silicon Valley insider' WiredWhy do some products take off? And what can we learn from them?The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive._'Chen walks readers through interviews with 30 world-class teams and founders, including from Twitch, Airbnb and Slack, to paint a picture of what it takes to turn a start-up into a massive brand' TechCrunch'Articulates the stages that every product must go through to be successful . . . and illustrates what companies need to do to achieve them' Forbes

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