Ponad 4 miliony tytułów w języku angielskim i innych językach! Odkryj swoją nową historię już dziś!

Python for Marketing Research and Analytics

Name: Python for Marketing Research and Analytics
Brand: Springer Nature Switzerland AG
SKU: 9783030497224
Price: 283.12 PLN
Availability: InStock

Autor: Elea McDonnell Feit, Chris Chapman

Język:

Oprawa: Miękka

Wydawca: Springer Nature Switzerland AG

Dostępność: Dostępna u dostawcy w małych ilościach

Wysyłamy za 13-18 dni

283.12 zł

This book provides an introduction to quantitative marketing with Python. The book presents a hands-...

Informacje o książce

Autor

Elea McDonnell Feit, Chris Chapman

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2021

strony

272

EAN

9783030497224

ISBN

3030497224

Enbook ID

37363291

Wydawca

Springer Nature Switzerland AG

Waga

705

Wymiary

210 x 279 x 16

Pełny opis

This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Python for Marketing Research and Analytics

Informacje o książce

Pełny opis

Możesz być zainteresowany

Diamonds Blondes and Poison: A Wright Series Book 1

Autodesk Inventor 2026 Essentials Plus

If My Favorite Pop Idol Made It to the Budokan, I Would Die, Volume 2: Volume 2

Marketing Analytics

Works. with an Account of His Life, Criticism on His Writings, &C. &C. Volume 2

The Brown Mask

If We Were Villains

QUESTIONS ON MAGNETISM, ELECTRICITY, AND

ECG Signal Processing, Classification and Interpretation

Unaccustomed Earth

Satin 'n' Steel

Fiat Cinquecento

Klienci, którzy kupili tę książkę, kupili również

Hitmakeři

Grundlagen Fur Eine Allgemeine Theorie Der Functionen Einer Veranderlichen Complexen Grosse (1867)

Orchestralklang im Ring des Nibelungen

Mercatique Terminale STMG - Toutes les matières - N°4 Réflexe - 2017

Israele e Palestina. Un conflitto senza fine?