Marketing Analytics

Name: Marketing Analytics
Brand: University of Virginia Press
SKU: 9780813945156
Price: 125.08 PLN
Availability: InStock

Essential Tools for Data-Driven Decisions

Autor: Paul W. Farris, Ronald T. Wilcox

Język:

Oprawa: Twarda

Wydawca: University of Virginia Press

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

125.08 zł

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of l...

Informacje o książce

Autor

Paul W. Farris, Ronald T. Wilcox

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2021

strony

336

EAN

9780813945156

ISBN

0813945151

Enbook ID

33297089

Wydawca

University of Virginia Press

Waga

756

Wymiary

236 x 185 x 29

Pełny opis

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

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