Książka Priceless William Poundstone

Priceless

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
50.32
In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explo...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2011
strony
352
EAN
9781851688296
ISBN
1851688293
Enbook ID
04372080
Waga
318
Wymiary
185 x 193 x 27

Pełny opis

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to Nokia, Poundstone shows how behavioural decision theory has revolutionised the pricing strategies of major corporations. Informed by fascinating behavioural experiments and packed with real-life examples, Priceless explains why prices are so important, and the tricks that companies use to sell their goods. It will prove indispensable to anyone who buys, sells, or negotiates.

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