Modernity Bluff

Name: Modernity Bluff
Brand: The University of Chicago Press
SKU: 9780226575209
Price: 178.74 PLN
Availability: InStock

Crime, Consumption, and Citizenship in Cte d'Ivoire

Autor: Sasha Newell

Język:

Oprawa: Miękka

Wydawca: The University of Chicago Press

Dostępność: Dostępna u dostawcy

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In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their alr...

Informacje o książce

Autor

Sasha Newell

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2012

strony

296

EAN

9780226575209

ISBN

0226575209

Enbook ID

04547866

Wydawca

The University of Chicago Press

Waga

496

Wymiary

154 x 225 x 18

Pełny opis

In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive - rather, as Sasha Newell argues in "The Modernity Bluff", it is an explicit performance so valued in Cote d'Ivoire it has become a matter of national pride. Called bluffeurs, these young urban men operate in a system of cultural economy where reputation is essential for financial success. That reputation is measured by familiarity with and access to the fashionable and expensive, which leads to a paradoxical state of affairs in which the wasting of wealth is essential to its accumulation. Using the consumption of Western goods to express their cultural mastery over Western taste, Newell argues, bluffeurs engage a global hierarchy that is profoundly modern, one that values performance over authenticity - highlighting the counterfeit nature of modernity itself.

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Modernity Bluff

Crime, Consumption, and Citizenship in Cte d'Ivoire

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