Market Research Toolbox

Name: Market Research Toolbox
Brand: SAGE Publications Inc
SKU: 9781452291581
Price: 315.16 PLN
Availability: InStock

A Concise Guide for Beginners

Autor: Edward F McQuarrie

Język:

Oprawa: Miękka

Wydawca: SAGE Publications Inc

Dostępność: Dostępna u dostawcy

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315.16 zł

Understanding marketing research to make better business decisions An ideal resource for busy manage...

Informacje o książce

Autor

Edward F McQuarrie

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2015

strony

400

EAN

9781452291581

ISBN

1452291586

Enbook ID

09095929

Wydawca

SAGE Publications Inc

Waga

548

Wymiary

229 x 155 x 21

Pełny opis

Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how use market research to make more strategic business decisions. A comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in the dynamic and rapidly changing business atmosphere. Based on real-world experience, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches for readers who don't have the time or resources to make the translation from mass markets, simple products, and stable technologies to their own rather different situation. Readers will gain the background context and questions needed to be asked before their research, as well as develop strategies for sorting through the enormous amount of specialized material on market research.

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Market Research Toolbox

A Concise Guide for Beginners

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