Książka How to Win at CRM Seth Kinnett

How to Win at CRM

Autor: Seth Kinnett
Język: Angielski
Oprawa: Twarda
Dostępność: 50 % szansa
Przeszukamy cały świat
384.75
This book provides clarity and guidance on effective strategy, implementation and management of CRM....

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2017
strony
238
EAN
9781498714709
ISBN
9781498714709
Enbook ID
16206871
Waga
494
Wymiary
241 x 164 x 20

Pełny opis

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

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