Foreign Market Subsidiary Mandates

Name: Foreign Market Subsidiary Mandates
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783658026677
Price: 217.76 PLN
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A Select and Temporary MNC Phenomenon?

Autor: Nicolas Lohr

Język:

Oprawa: Miękka

Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostępność: Dostępna u dostawcy

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This book investigates how foreign subsidiaries of multinational corporations expand their presence...

Informacje o książce

Autor

Nicolas Lohr

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2013

strony

294

EAN

9783658026677

ISBN

3658026677

Enbook ID

01688687

Wydawca

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Waga

4099

Wymiary

148 x 210 x 18

Pełny opis

This book investigates how foreign subsidiaries of multinational corporations expand their presence and functional scope into foreign territories. It thereby focuses on how cross-border subsidiary mandates are obtained and how they develop over time. Multiple case-studies based on in-depth interviews with HQ and subsidiary management suggest that subsidiary internationalization represents a select MNC phenomenon and that associated foreign market mandates are only of temporary nature. Foreign subsidiaries appear to receive cross-border responsibility if their value proposition for overcoming liability of inter-regional foreignness is capable of more than offsetting any risk increase that stems from principal-agent relationships between corporate headquarters and foreign subsidiaries. Following the initial mandate gain, the subsidiary s restrained access to HQ-like functions, intra-MNC competition and altering localization degrees in the market covered by the mandate puts the sustainability of cross-border responsibilities at risk. As a consequence, internationalization trajectories of foreign subsidiaries often follow discontinuous rather than gradual evolutionary paths. In addition, cross-border subsidiary mandates often appear to be predefined and temporary in nature. They might actually have a limited life span from their very conception.

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Foreign Market Subsidiary Mandates

A Select and Temporary MNC Phenomenon?

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