Consuming Instinct

Name: Consuming Instinct
Brand: Prometheus Books
SKU: 9781633886438
Price: 72.11 PLN
Availability: InStock

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Autor: Gad Saad, David M. Buss

Język:

Oprawa: Miękka

Wydawca: Prometheus Books

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

72.11 zł

In this highly informative and entertaining book, the founder of the vibrant new field of evolutiona...

Informacje o książce

Autor

Gad Saad, David M. Buss

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2020

strony

374

EAN

9781633886438

ISBN

1633886433

Enbook ID

25045634

Wydawca

Prometheus Books

Waga

634

Wymiary

229 x 153 x 27

Pełny opis

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals.For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves-this is a fascinating read.

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Consuming Instinct

What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Informacje o książce

Pełny opis

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