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Książka Branding the Teleself Ernest A. Hakanen

Branding the Teleself

Media Effects Discourse and the Changing Self

Autor: Ernest A. Hakanen
Język: Angielski
Oprawa: Twarda
Wydawca: Lexington Books
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
484.68 zł
Branding the Teleself is a discourse on the standard history social scientific study of media effect...

Informacje o książce

Autor
Ernest A. Hakanen
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2007
strony
134
EAN
9780739117330
ISBN
0739117335
Enbook ID
04668728
Wydawca
Lexington Books
Waga
322
Wymiary
160 x 239 x 15

Pełny opis

Branding the Teleself is a discourse on the standard history social scientific study of media effects with the purpose of revealing changes in how our selves have been reconceived in its study and how the discourse generated further important changes in the self, and how our everyday selves shape and are shaped by social, economic, and political structures. It uncovers a self that has developed through various stages to become a new self that Ernest A. Hakanen dubs the teleself, one that knowingly delivers itself to the media for the sake of the global market place. The teleself is a brand, and this identity is a product that could be differentiated to a degree from other products, and the self is mere packaging that gives the illusion of product differentiation. This is the illusory power of names and naming.

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