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Książka A New Brand World Scott Bedbury

A New Brand World

8 Principles for Achieving Brand Leadership in the 21st Century

Autor: Scott Bedbury, Stephen Fenichell
Język: Angielski
Oprawa: Miękka
Wydawca: PENGUIN GROUP USA
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
94.44 zł
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped...

Informacje o książce

Autor
Scott Bedbury, Stephen Fenichell
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2003
strony
240
EAN
9780142001905
ISBN
0142001902
Enbook ID
10972703
Wydawca
PENGUIN GROUP USA
Waga
227
Wymiary
133 x 203 x 13

Pełny opis

Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.

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