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Hero and the Outlaw

Building Extraordinary Brands Through the Power of Archetypes
Autor:
Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
  • Język: Angielski
  • Oprawa: Twarda
  • Kategorie: Social, group or collective psychology
  • Liczba stron: 384
  • Wymiary (mm): 233 x 157 x 34
  • Wydawca: MCGRAW-HILL Professional
  • Rok wydania: 2001
  • ISBN13 (EAN): 9780071364157
  • ISBN10: 0071364153

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