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Arts Marketing

Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.
  • Język: Angielski
  • Oprawa: Paperback
  • Kategorie: The arts: general issues
  • Liczba stron: 234
  • Wymiary (mm): 247 x 191 x 13
  • Wydawca: Taylor & Francis Ltd
  • Rok wydania: 2004
  • ISBN13 (EAN): 9780750659680

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