Writing for Busy Readers

Name: Writing for Busy Readers
Brand: Scribe Publications
SKU: 9781914484452
Price: 76.05 PLN
Availability: InStock

communicate more effectively in the real world

Autor: Todd Rogers, Jessica Lasky-Fink

Język:

Oprawa: Miękka

Wydawca: Scribe Publications

Dostępność: Dostępna u dostawcy

Wysyłamy za 3-5 dni

76.05 zł

We were all taught the fundamentals of writing well in school. But how do we write effectively in to...

Informacje o książce

Autor

Todd Rogers, Jessica Lasky-Fink

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2024

strony

256

EAN

9781914484452

Enbook ID

44204050

Wydawca

Scribe Publications

Waga

324

Wymiary

153 x 234

Pełny opis

We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate.The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today.They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.

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Writing for Busy Readers

communicate more effectively in the real world

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Pełny opis

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