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Książka World Told and the World Shown Eija Ventola

World Told and the World Shown

Multisemiotic Issues

Autor: Eija Ventola
Język: Angielski
Oprawa: Twarda
Wydawca: PALGRAVE MACMILLAN
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 13-18 dni
246.31 zł
The World Told and The World Shown: Multisemiotic Issues is concerned with the development of multis...

Informacje o książce

Autor
Eija Ventola
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2009
strony
293
EAN
9780230576353
ISBN
0230576354
Enbook ID
04443117
Wydawca
PALGRAVE MACMILLAN
Waga
478
Wymiary
140 x 216 x 23

Pełny opis

The World Told and The World Shown: Multisemiotic Issues is concerned with the development of multisemiotic meaning-making theories and their applications, and the contributions draw the attention of linguists and students alike to the fact that language rarely stands alone in written and spoken discourses, i.e. mono-modally, in today's discourses. The principal aim of the volume is to point out the ways in which spoken and written discourses combine with other modes, simultaneously making use of the multiple resources of different semiotic systems as they are subsequently created and consumed. The chapters discuss the relationship between the discourses that 'tell' and visuals (either still or moving, like film) that 'show', sharing the point of view that all the various modes specialize in the transmission of particular meanings. The innovative component of this book in comparison to those existing in the fields is the application of current multisemiotic theories to a great variety of genres: picture books, billboards, cartoons, advertising, web games, science documentaries, poetry, etc. The volume begins with chapters that take the theorizing of the text/discourse -- visualization cline a step beyond current frameworks. The book, which is divided into five sections, also highlights the importance of cultural and social aspects in the configuration of language and visualizations as well as their multisemiotic use in the community.

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