Książka Working with Agencies - An Insiders Guide Sims

Working with Agencies - An Insiders Guide

Autor: Sims
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
212.62
The client/agency relationship is an area fraught with potential problems. Competition in the field...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2005
strony
218
EAN
9780470024614
ISBN
0470024615
Enbook ID
04080933
Waga
556
Wymiary
179 x 254 x 20

Pełny opis

The client/agency relationship is an area fraught with potential problems. Competition in the field has now augmented the necessity to understand the working relationship far more thoroughly to help the client to get better value from the agency. The demand has moved from the need for client satisfaction to the need for excellence when it comes to agency performance. Only by having a good relationship can a client get the best advertising (and the same applies to both sides of the equation). A good relationship rests on a raft of elements, all of which are covered in this book.

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