Winning at Retail - Developing a Sustained Model for Retail Success

Autor: Willard N. Ander, Neil Z. Stern

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

147.00 zł

Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for...

Informacje o książce

Autor

Willard N. Ander, Neil Z. Stern

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2004

strony

272

EAN

9780471473572

ISBN

047147357X

Enbook ID

04891350

Wydawca

John Wiley & Sons Inc

Waga

584

Wymiary

236 x 160 x 25

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Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you." -Jim Rand, Senior Vice President of Business Development, McDonald's Corporation "Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice." -Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa "In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book." -Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management

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