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When facts lie

Name: When facts lie
Brand: VDM Verlag Dr. Müller
SKU: 9783639368222
Price: 210.09 PLN
Availability: InStock

A Pragmatics Analysis of the Language Used in Fighting HIV/AIDS in Kenya

Autor: Mwangi Gachara

Język:

Oprawa: Miękka

Wydawca: VDM Verlag Dr. Müller

Dostępność: Na zamówienie

Wysyłamy za 17-27 dni

210.09 zł

Since the early 1980s, the AIDS scourge has relentlessly pounded man and left him confused. Scientis...

Informacje o książce

Autor

Mwangi Gachara

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2011

strony

104

EAN

9783639368222

Enbook ID

06843594

Wydawca

VDM Verlag Dr. Müller

Waga

171

Wymiary

150 x 220 x 6

Pełny opis

Since the early 1980s, the AIDS scourge has relentlessly pounded man and left him confused. Scientists in the labs have busied themselves in the hunt for an HIV/AIDS' cure or vaccine in futility. Church sermons and public gatherings are quite often punctuated by talk on the disease. Further, in developing countries, it is now part of the multinationals' corporate social responsibility to address HIV/AIDS. In the meantime, hope has rested on accurate language use to enlighten the populace of the dangers of HIV/AIDS, its cost and implications. However, from our research the use of language has not corresponded with a decline in infections. This points to a defective communication mechanism that has seen facts tell a different story, or at worst, a lie. This book provides an in-depth analysis of the various linguistic items used in fighting HIV/AIDS. Message items are analyzed for their intentions. This book also investigates the interpretation of the message items by the consumers. Our findings indicate that the facts lie given the orientation of the consumers. This book recommends that message items should be designed with the orientation of the consumer in mind.

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When facts lie

A Pragmatics Analysis of the Language Used in Fighting HIV/AIDS in Kenya

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