Website Evaluation

Name: Website Evaluation
Brand: VDM Verlag
SKU: 9783639194265
Price: 213.83 PLN
Availability: InStock

Model and Key Performance Indicators

Autor: Philipp Maier

Język:

Oprawa: Miękka

Wydawca: VDM Verlag

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

213.83 zł

At the latest since the burst of the dotcom-bubble website managers ask for precise tools in order t...

Informacje o książce

Autor

Philipp Maier

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2010

strony

EAN

9783639194265

ISBN

3639194268

Enbook ID

06827512

Wydawca

VDM Verlag

Waga

122

Wymiary

152 x 229 x 5

Pełny opis

At the latest since the burst of the dotcom-bubble website managers ask for precise tools in order to track and define website success and failure. In this book, the author will place website performance control into the surroundings of the overall business development of a company. A website model lays open the different parts of a website and places them into the context of its environment. The model shows critical points, issues and interfaces that need to be supervised and tracked in order to guarantee a positive website performance. Using the model a key figure framework for clustering basic success measures is derived. In the last step the author is going to define performance indicators for practical use in each of the framework s categories. These KPIs will allow website management to define the performance of its website and benchmark against other websites. Therefore the lecture of this book is suited for all controllers, managers and business owners, who want to evaluate the success of their websites.

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Model and Key Performance Indicators

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