Książka Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity Avinash Kaushik

Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 11-15 dni
132.28
Adeptly address today's business challenges with this powerful new book from web analytics thought l...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2009
strony
512
EAN
9780470529393
ISBN
0470529393
Enbook ID
04083433
Waga
746
Wymiary
237 x 235 x 33

Pełny opis

Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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