Watching the Olympics

Name: Watching the Olympics
Brand: Taylor & Francis Ltd
SKU: 9780415578332
Price: 299.9 PLN
Availability: InStock

Politics, Power and Representation

Autor: John Sugden

Język:

Oprawa: Miękka

Wydawca: Taylor & Francis Ltd

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

299.90 zł

Global sporting events involve the creation, management and mediation of cultural meanings for consu...

Informacje o książce

Autor

John Sugden

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2011

strony

258

EAN

9780415578332

ISBN

0415578337

Enbook ID

04387561

Wydawca

Taylor & Francis Ltd

Waga

428

Wymiary

236 x 156 x 15

Pełny opis

Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the the multi-media bidding process and the branding and imaging of the Games to security, surveillance and control of the Olympic product across all of its levels. The book argues that the process of commercialisation, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalisation, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society. With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. No other book has ever offered closer scrutiny of the inner workings of Olympisms political and economic network, and therefore this book is indispensible reading for any student or researcher with an interest in the Olympics, the cultural, political and economic impact of sport, or sporting mega-events.

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Watching the Olympics

Politics, Power and Representation

Informacje o książce

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