Watch This, Listen Up, Click Here

Name: Watch This, Listen Up, Click Here
Brand: John Wiley & Sons Inc
SKU: 9780470056431
Price: 96.88 PLN
Availability: InStock

Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

Autor: David Verklin, Bernice Kanner

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

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A media and advertising CEO explains how his world shapes ours The TV program coming into our living...

Informacje o książce

Autor

David Verklin, Bernice Kanner

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2007

strony

240

EAN

9780470056431

ISBN

0470056436

Enbook ID

04879241

Wydawca

John Wiley & Sons Inc

Waga

502

Wymiary

162 x 240 x 19

Pełny opis

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

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Watch This, Listen Up, Click Here

Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

Informacje o książce

Pełny opis

Możesz być zainteresowany

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