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Książka Visual Marketing Michel Wedel

Visual Marketing

Autor: Michel Wedel, Rik Pieters
Język: Angielski
Oprawa: Twarda
Wydawca: Taylor & Francis Inc
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
865.82 zł
Aims to further research and theory development in visual marketing. This book includes chapters tha...

Informacje o książce

Autor
Michel Wedel, Rik Pieters
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2007
strony
320
EAN
9780805862928
ISBN
9780805862928
Enbook ID
06595556
Wydawca
Taylor & Francis Inc
Waga
750
Wymiary
162 x 229 x 23

Pełny opis

Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.

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