Visual Analytics for Management

Name: Visual Analytics for Management
Brand: Taylor & Francis Ltd
SKU: 9781138190719
Price: 1137.02 PLN
Availability: InStock

Autor: Elliot Bendoly, Sacha Clark

Język:

Oprawa: Twarda

Wydawca: Taylor & Francis Ltd

Dostępność: 50 % szansa

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This book provides students with an in-depth understanding of the concepts, frameworks and processes...

Informacje o książce

Autor

Elliot Bendoly, Sacha Clark

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2016

strony

176

EAN

9781138190719

ISBN

9781138190719

Enbook ID

10919097

Wydawca

Taylor & Francis Ltd

Waga

452

Wymiary

152 x 229

Pełny opis

This book provides students with an in-depth understanding of the concepts, frameworks and processes used to analyze and present visual data for better decision-making. Expert contributors provide guidance in translating complex concepts from large data sets and how this translation drives management practice.

The books first part provides a descriptive consideration of state-of-the-art science in visual design. The second part complements the first with a rich set of cases and visual examples, illustrating development and best practice to provide students with real-world context. Through their presentation of modern scientific principles, the editors inspire structured discussions of audience and design, recognizing differences in need, bias and effective processes across contexts and stakeholders.

This cutting-edge resource will be of value to students in business analytics, business communication and management science classes, who will learn to be capable managers through the effective and direct visual communication of data. Researchers and practitioners will also find this an engaging and informative book.

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