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Książka Value Trail Marc Sanso

Value Trail

How to Effectively Understand, Deploy and Monitor Successful Business Models

Autor: Marc Sanso
Język: Angielski
Oprawa: Twarda
Wydawca: Taylor & Francis Ltd
Dostępność: 50 % szansa
Przeszukamy cały świat
887.23 zł
The Value Trail offers a comprehensive approach to competitive analysis and strategy, considering va...

Informacje o książce

Autor
Marc Sanso
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2015
strony
150
EAN
9781472452566
ISBN
1472452569
Enbook ID
09073791
Wydawca
Taylor & Francis Ltd
Waga
428
Wymiary
241 x 163 x 15

Pełny opis

The Value Trail offers a comprehensive approach to competitive analysis and strategy, considering value as a central theme and from a customer based perspective. It fully develops a disruptive new model of strategic analysis (namely the Three Dimensions of Value model) that approaches the drivers of success within a business from a value-based perspective: how value is understood by the customer (Appreciation of Value), and how it is boosted (Concentration of Value) or subtracted (Predation of Value) by different business agents. From this business-level perspective, the book progressively moves down to a company level to allow the reader to understand how companies can set corporate goals and leverage internal resources to deliver successful value propositions. To close the circle, special attention is paid to the definition of an integrated monitoring system based on both market (outside-in perspective) and company (inside-out perspective) metrics. On top of that, the book also identifies, in line with this new theory, the most relevant existing competitive models, together with a comprehensive analysis of their strategic approach and success drivers. If you are an entrepreneur looking for a solid and understandable guide to fully cover all company stages, a manager seeking to improve the implementation of operational and strategic processes or a practitioner in search of a disruptive approach to competitive analysis, this is the book youa (TM)ve been waiting for.

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