Książka Value-Oriented Media Management Klaus-Dieter Altmeppen

Value-Oriented Media Management

Decision Making Between Profit and Responsibility

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
550.44
In the light of a rapidly changing media industry with new technologies, actors and advertising mode...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2018
strony
240
EAN
9783319845449
Enbook ID
20093709
Waga
454
Wymiary
155 x 235 x 14

Pełny opis

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.

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