Książka UX Redefined Johannes Robier

UX Redefined

Winning and Keeping Customers with Enhanced Usability and User Experience

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-13 dni
207.88
Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2015
strony
121
EAN
9783319210612
ISBN
3319210610
Enbook ID
09361503
Waga
342
Wymiary
245 x 235 x 8

Pełny opis

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider. Interestingly, they build a sense of trust which is decisive towards their user experience, through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications,. It sets on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.§§

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