User generated content - complement or threat to the print media industry?

Name: User generated content - complement or threat to the print media industry?
Brand: Grin Publishing
SKU: 9783638870214
Price: 71.88 PLN
Availability: InStock

Autor: Ina Fuchshuber

Język:

Oprawa: Miękka

Wydawca: Grin Publishing

Dostępność: Dostępna u dostawcy

Wysyłamy za 5-8 dni

71.88 zł

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communicat...

Informacje o książce

Autor

Ina Fuchshuber

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2007

strony

EAN

9783638870214

ISBN

3638870219

Enbook ID

01605201

Wydawca

Grin Publishing

Waga

104

Wymiary

148 x 210 x 4

Pełny opis

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1,7, LMU Munich (Institut für Information Organisation und Management), course: "Beyond Web 2.0", 37 entries in the bibliography, language: English, abstract: User generated content on the web is a phenomenon which has occurred only in the last couple of years. Internet users generate their own content and distribute it through weblogs, podcasts and wikis. They are now gaining more and more power and reach using new web 2.0 technologies to promote themselves through (social) networking and in online communities. Obviously traditional print media are facing a new competitor in the media market: the user. This thesis therefore asks the questions arising in the context how traditional print media and user generated content (UGC) interact: Can UGC be a competitor to the traditional media? The question is not if UGC will replace traditional media in near future but how the concepts of UGC could possibly compete or complement traditional media concepts. Have media usage habits already changed in the face of UGC? Right now it seems they have staid quite stable despite UGC. Nonetheless it is all the more important to look at the signs of change as this phenomenon is still in its initial stage.Should traditional media players therefore implement UGC? UGC seems likely to improve and transfer a brand image. It may give the traditional media players a new point of view of their target groups, attract new target groups and generate revenue through advertisement or by cutting costs. All these questions will be considered in this thesis, using the relevant data and research to give a good overview over the developments in the print media industry facing UGC, also giving examples of the German print media market.

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

User generated content - complement or threat to the print media industry?

Informacje o książce

Pełny opis

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również