Książka User Engagement Research and Practice Heather O'Brien

User Engagement Research and Practice

Język: Angielski
Oprawa: Twarda
Wydawca: Springer, Berlin
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-13 dni
168.17
This book presents a holistic overview of user engagement, which has become an increasingly importan...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2025
strony
130
EAN
9783031809156
Enbook ID
46874809
Waga
322
Wymiary
168 x 240

Pełny opis

This book presents a holistic overview of user engagement, which has become an increasingly important subject for a variety of industry and academic fields, including engineering, computer science, and information science. The author begins with a definition of user engagement and an explanation of the theoretical background of the topic. The book then covers methodological approaches and examines some of the broader factors that influence user engagement. The author explains methods for measuring user engagement and evaluates the efficacy of each one. The book includes examples from recent research studies throughout, describing user engagement in different settings with a variety of digital information systems.

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