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Książka User-based Innovation in Services Jon Sundbo

User-based Innovation in Services

Autor: Jon Sundbo, Marja Toivonen
Język: Angielski
Oprawa: Twarda
Wydawca: Edward Elgar Publishing Ltd
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
856.32 zł
This book demonstrates pioneering work on user-based service innovation using an analytical framewor...

Informacje o książce

Autor
Jon Sundbo, Marja Toivonen
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2011
strony
432
EAN
9780857931955
Enbook ID
04743071
Wydawca
Edward Elgar Publishing Ltd
Waga
764
Wymiary
156 x 234 x 28

Pełny opis

This book demonstrates pioneering work on user-based service innovation using an analytical framework. This approach involves understanding the needs of users, the service firms collaborating with them, and recognising the fact that users are innovators and, as such, services develop whilst in use. As well as presenting case studies, the book discusses theoretically what user-based innovation means in the context of services. Three main fields are analysed: user-based innovation in knowledge-intensive business service, user-based innovation in public services, and models and methods for structuring user-based innovation. Incorporating both an academic and analytical approach, this insightful book will be a source of inspiration for researchers in innovation and services. Graduate and postgraduate students in business administration and innovation, as well as administrators in public administrations and executive managers in service firms will also find plenty of important information in this invaluable resource.

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