Understanding the Ethical Consumer

Name: Understanding the Ethical Consumer
Brand: LAP Lambert Academic Publishing
SKU: 9783848492435
Price: 292.56 PLN
Availability: InStock

Employing a frame of bounded rationality

Autor: Terry Newholm

Język:

Oprawa: Miękka

Wydawca: LAP Lambert Academic Publishing

Dostępność: Dostępna u dostawcy

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This Book is about ethical consumers. In some business circles ethical consumers are treated simply...

Informacje o książce

Autor

Terry Newholm

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2012

strony

320

EAN

9783848492435

Enbook ID

07025910

Wydawca

LAP Lambert Academic Publishing

Waga

496

Wymiary

150 x 220 x 19

Pełny opis

This Book is about ethical consumers. In some business circles ethical consumers are treated simply as one kind of consumer in a market society where a niche can be created to satisfy every preference. Conversely others propose consumer activism as part of a movement that will force ethical considerations into the decision-making of businesses and governments. Questions about ethics are central to consumer society. The research presented here analyses consumer decisions in their social context. Sixteen case studies of ethical consumers in differing circumstances are developed in considerable detail. Starting from the theoretical observation that being an ethical consumer presents seemingly daunting challenges, the research uses bounded rationality theory to explain how these cases maintain their self-image as ethical. I suggest thinking of ethical consumers as adopting strategies to reduce the scope and/or difficulty of decision making: distancing themselves from practices they consider unethical, integrating their lives around addressing the issues in ethical consumer discourse and/or rationalising their ethical consumption against their acceptance of consumer capitalism.

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Understanding the Ethical Consumer

Employing a frame of bounded rationality

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