Książka Understanding Media Marshall McLuhan

Understanding Media

The Extensions of Man

Język: Angielski
Oprawa: Miękka
Wydawca: MIT Press Ltd
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 11-15 dni
169.32
with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth a...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
1994
strony
392
EAN
9780262631594
ISBN
0262631598
Enbook ID
04562579
Wydawca
Waga
556
Wymiary
153 x 227 x 25

Pełny opis

with a new introduction by Lewis H. Lapham This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

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