Understanding Apple's success

Name: Understanding Apple's success
Brand: LAP Lambert Academic Publishing
SKU: 9783659893001
Price: 135.33 PLN
Availability: InStock

The relation between status consumption and consumer electronics

Autor: Marguerite Laferrere

Język:

Oprawa: Miękka

Wydawca: LAP Lambert Academic Publishing

Dostępność: Dostępna u dostawcy

Wysyłamy za 8-11 dni

135.33 zł

Consumption behaviours are often linked to a desire to gain acceptance from others and more precisel...

Informacje o książce

Autor

Marguerite Laferrere

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2016

strony

EAN

9783659893001

Enbook ID

10961267

Wydawca

LAP Lambert Academic Publishing

Waga

106

Wymiary

150 x 220 x 4

Pełny opis

Consumption behaviours are often linked to a desire to gain acceptance from others and more precisely, to gain social prestige. This phenomenon has been acknowledged in regards to the purchase of certain luxury brands (Memushi, 2013) such as Louis Vuitton or Chanel which charge thousands of pounds for a bag. However, in the modern world, innovations tend to be dictated by information and communication technologies and because of their highly functional aspects, it is unclear whether or not their purchase can be linked to status consumption. Therefore, this research will analyse the link between innovation and status consumption by looking into a predominant consumer electronics brand: Apple. The purpose of this research is thus to examine consumers' motivational factor when deciding to purchase their products over alternatives, whilst also providing insights into marketing techniques which can help the diffusion of innovative products on the market.

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Understanding Apple's success

The relation between status consumption and consumer electronics

Informacje o książce

Pełny opis

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również