TV Brand Builders

How to Win Television Audiences and Influence Viewers

Autor: Andy Bryant, Charlie Mawer

Język:

Oprawa: Miękka

Wydawca: Kogan Page Ltd

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

185.46 zł

In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in nat...

Informacje o książce

Autor

Andy Bryant, Charlie Mawer

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2016

strony

328

EAN

9780749476687

ISBN

0749476680

Enbook ID

09529956

Wydawca

Kogan Page Ltd

Waga

550

Wymiary

234 x 158 x 19

Pełny opis

In an average month, over 360 billion hours of TV are watched globally and shows are reviewed in national media, dissected in blogs and tweets and debated passionately by viewers and fans. But how do these TV shows find an audience, and how are the great TV brands built? The TV Brand Builders reveals the secrets of successful marketing and promotion in the world of television. With many illustrations and examples drawn from major broadcasters such as the BBC, UKTV and NBCUniversal, the marketing, advertising and design techniques that work best in TV are brought to life, from launching blockbuster dramas to promoting major sporting events and from building online trailers to creating entirely new TV channels. The TV Brand Builders provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices and social media. The discussion is supported throughout with examples of creative and innovative marketing from the world's leading media companies, and enlivened with interviews with leading practitioners. In addition, the authors have curated a video-rich stream of online resources in support of the discussion. If you are a creative marketing professional in the media and related industries, The TV Brand Builders will be your insider guide to getting the world's attention on your brand.

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TV Brand Builders

How to Win Television Audiences and Influence Viewers

Informacje o książce

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