Trust and Power

Name: Trust and Power
Brand: Cambridge University Press
SKU: 9780521868785
Price: 333.81 PLN
Availability: InStock

Consumers, the Modern Corporation, and the Making of the United States Automobile Market

Autor: Sally H. Clarke

Język:

Oprawa: Twarda

Wydawca: Cambridge University Press

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

333.81 zł

Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty...

Informacje o książce

Autor

Sally H. Clarke

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2007

strony

316

EAN

9780521868785

ISBN

0521868785

Enbook ID

02048151

Wydawca

Cambridge University Press

Waga

560

Wymiary

152 x 229 x 22

Pełny opis

Trust and Power argues that corporations have faced conflicts with the very consumers whose loyalty they sought. The book provides novel insights into the dialogue between corporations and consumers by examining the car industry during the twentieth century. In the new market at the turn of the century, car manufacturers produced defective cars, and consumers faced risks of physical injuries as well as financial losses. By the 1920s, cars were sold in a mass market where state agencies intervened to monitor, however imperfectly, product quality and fair pricing mechanisms. After 1945, the market matured as most U.S. families came to rely on car transport. Again, the state intervened to regulate relations between buyers and sellers in terms of who had access to credit, and thus the ability to purchase expensive durables like cars.

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Trust and Power

Consumers, the Modern Corporation, and the Making of the United States Automobile Market

Informacje o książce

Pełny opis

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