Trend Management

Name: Trend Management
Brand: Springer, Berlin
SKU: 9783662647059
Price: 154.73 PLN
Availability: InStock

How to Effectively Use Trend-Knowledge in Your Company

Autor: Jörg Blechschmidt

Język:

Oprawa: Miękka

Wydawca: Springer, Berlin

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

154.73 zł

This book offers a compact introduction to the topic of trend management in companies. Fundamental d...

Informacje o książce

Autor

Jörg Blechschmidt

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2023

strony

116

EAN

9783662647059

Enbook ID

42754292

Wydawca

Springer, Berlin

Waga

163

Wymiary

148 x 210

Pełny opis

This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.

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Trend Management

How to Effectively Use Trend-Knowledge in Your Company

Informacje o książce

Pełny opis

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