Książka Toy Monster - The Big, Bad World of Mattel Jerry Oppenheimer

Toy Monster - The Big, Bad World of Mattel

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
80.50
This book will be an exhaustively researched look at the toy industry, using Mattel as the center pi...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2009
strony
304
EAN
9780470371268
ISBN
0470371269
Enbook ID
04082225
Waga
474
Wymiary
163 x 235 x 25

Pełny opis

This book will be an exhaustively researched look at the toy industry, using Mattel as the center piece. The author will examine today's toy recalls, from China, Mexico, etc, and the impact on the American consumer and international trade relations. The book also looks back at Mattel's history from the creation of Barbie, along with other toys now brand names throughout the world, and finds a long history of cover-up and scandal within the company. Given the highly competitive nature of the toy business, there is industrial espionage and sabotage as well.

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