Tools for Innovation

Name: Tools for Innovation
Brand: Oxford University Press Inc
SKU: 9780195381634
Price: 271.84 PLN
Availability: InStock

Autor: Arthur B. Markman, Kristin L. Wood

Język:

Oprawa: Twarda

Wydawca: Oxford University Press Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

271.84 zł

It is widely known that innovation is crucial to sustain success in business, government, and engine...

Informacje o książce

Autor

Arthur B. Markman, Kristin L. Wood

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2009

strony

256

EAN

9780195381634

ISBN

0195381637

Enbook ID

04518853

Wydawca

Oxford University Press Inc

Waga

563

Wymiary

163 x 242 x 20

Pełny opis

It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications. In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive.

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