Today's Public Relations

An Introduction

Autor: Robert L. Heath, W. Timothy Coombs

Język:

Oprawa: Miękka

Wydawca: SAGE Publications Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-20 dni

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Working to redefine the teaching of public relations by discussing its connection to mass communicat...

Informacje o książce

Autor

Robert L. Heath, W. Timothy Coombs

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2005

strony

560

EAN

9781412926355

ISBN

1412926351

Enbook ID

04785552

Wydawca

SAGE Publications Inc

Waga

1110

Wymiary

203 x 254 x 29

Pełny opis

Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion//publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society. Key Features: - Chapter-opening vignettes illustrate key points to be covered in the chapter. - Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web's resources. - Ethical Quandary boxes lead readers to think through difficult situations in order to better prepare them for the challenges of public relations. - Professional Reflections, written by practitioners, give a real-world perspective on the topics covered.- End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers to better comprehend the chapter material and delve more deeply into the topic at hand.

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Today's Public Relations

An Introduction

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