Książka Winning Message Adam F Simon

Winning Message

Candidate Behavior, Campaign Discourse, and Democracy

Autor: Adam F Simon
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
148.85
This study breaks new ground in investigating candidate behavior in American electoral campaigns. It...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2002
strony
198
EAN
9780521001915
ISBN
0521001919
Enbook ID
04089151
Waga
288
Wymiary
153 x 228 x 11

Pełny opis

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.

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