Ultimate Question 2.0 (Revised and Expanded Edition)

Name: Ultimate Question 2.0 (Revised and Expanded Edition)
Brand: Harvard Business Review Press
SKU: 9781422173350
Price: 111.27 PLN
Availability: InStock

How Net Promoter Companies Thrive in a Customer-Driven World

Autor: Fred Reichheld

Język:

Oprawa: Twarda

Wydawca: Harvard Business Review Press

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

111.27 zł

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the questi...

Informacje o książce

Autor

Fred Reichheld

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2011

strony

304

EAN

9781422173350

ISBN

1422173356

Enbook ID

04391537

Wydawca

Harvard Business Review Press

Waga

536

Wymiary

163 x 233 x 25

Pełny opis

In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company s future: Would you recommend us to a friend? By asking customers this question, you identify detractors, who sully your firm s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth.§You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power.§In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results.§Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

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Ultimate Question 2.0 (Revised and Expanded Edition)

How Net Promoter Companies Thrive in a Customer-Driven World

Informacje o książce

Pełny opis

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