This book is for seasoned in-home sales reps. If you have been selling siding, windows and doors, roofing, bathrooms or kitchens for over a year this book will add at least a $ 100 k to your annual income without driving to one more lead.
Harold Habeck sat in his first in-home sales class in March of 1993. He walked out of it and into a career that has now spanned more than three decades at the kitchen table.
Since then, Harold has personally sold more than sixty million dollars of net home improvements - bathrooms, kitchens, siding, roofing, doors and windows, basement remodeling, and full garage builds and additions. He has trained thousands of sales reps, owned two remodeling companies, and played a role in managing, operating, or consulting to fifteen more.
Harold grew up on a farm, where he learned early that real work produces real results and shortcuts don't build anything worth keeping. He spent four and a half years in the U.S. Army Corps of Engineers, followed by four years managing restaurants, before returning to the industry where he belonged - construction and the craft of selling it honestly, at the kitchen table, to homeowners who deserve straight answers and real value.
He has been walking into homes, training reps, and building sales teams ever since.
"Price Conditioning for Remodeling" distills everything Harold has learned across three decades, sixty million dollars of personal sales, and thousands of rep ride-alongs into a single playbook built for seasoned reps who are ready to add one hundred thousand dollars to their annual income without adding a single appointment to their calendar.
Have you ever done a great demo, had wonderful rapport but you left without the sale ? Most likely it was because when you presented price in the close they had sticker shock and you could not overcome it. I will show you how to condition them for the price throughout the demo, so the close is just a confirmation of what they are expecting, not an atomic bomb going off in their heads killing your sale.
