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The Eleventh Commandment

Name: The Eleventh Commandment
Brand: VDM Verlag Dr. Müller
SKU: 9783639133806
Price: 205.13 PLN
Availability: InStock

An Introduction to Religio-Marketing

Autor: Mallika Nawal

Język:

Oprawa: Miękka

Wydawca: VDM Verlag Dr. Müller

Dostępność: Na zamówienie

Wysyłamy za 17-27 dni

205.13 zł

There are several factors that influence a consumer's behavior. While religion and religiosity level...

Informacje o książce

Autor

Mallika Nawal

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2009

strony

104

EAN

9783639133806

Enbook ID

06822084

Wydawca

VDM Verlag Dr. Müller

Waga

171

Wymiary

150 x 220 x 6

Pełny opis

There are several factors that influence a consumer's behavior. While religion and religiosity levels are not the sole determinants, they play a significant role in the overall consumption process and hence deserves attention. Religion, to the common man, is a path that leads him to God and lays down certain guidelines on the norms of acceptable behavior. This book, therefore, provides an insight into the world of religio-marketing and explores the dual approaches: (1) when religion of consumers shape marketing decisions and (2) when marketing concepts are used to market 'religion' as a product. This book not only provides insights for marketers on religio-marketing; but should appeal to a wider audience since religion touches everybody's lives.