Książka The Content Pool Alan J Porter

The Content Pool

Leveraging Your Company's Largest Hidden Asset

Autor: Alan J Porter
Język: Angielski
Oprawa: Miękka
Wydawca: XML Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
122.37
All companies, no matter what industry they are in, or what product or service they create, do four...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2012
strony
246
EAN
9781937434014
ISBN
193743401X
Enbook ID
12510132
Wydawca
Waga
290
Wymiary
140 x 216 x 13

Pełny opis

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.

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